Print—Still a Vital Component in an E-Centric World

This guest blog was submitted by Kurt Konow, Production Print Marketing Strategist, Ricoh Americas Corporation, sponsor of the 2012 Integrated Print Forum, October 29-30, 2012.

The world of communicating has changed dramatically. It was less than a decade ago that the primary distribution channel for communications was traditional print. Whether you were in the business of preparing and distributing mission-critical bills and statements, or the more creative world of designing and delivering direct mail, flyers, and brochures, print was king. But then something happened. Tradition was socked with a one-two punch—the E-World—and the methods of communicating changed forever.