Print’s Future Is in Good Hands
While I entered the conference room focused on our company’s own technological advances, my thoughts soon turned to my audience. The moment I found myself surrounded by undergrads studying to get degrees in imaging, I wondered, “What’s on their minds?” Beyond simply “getting a job,” what are their hopes and concerns? What is their vision for the future?
In sharing conversations with a number of these terrific young people, I soon gathered that each of their imaginations hand been captured by this industry. I was delighted to see that young people are still falling in love with print. Some had family in printing. Others first caught a whiff of fountain solution in a high school class. Still others were recruited out of a WMU general education graduation requirement by Lois Lemon, WMU’s famed master faculty specialist in paper engineering, chemical engineering and imaging.
[Lois was the 2012 recipient of the prestigious Ben Franklin Award as 2012 Educator of the Year.]
So don’t feel sorry for this group’s plight, despite the trouble, turmoil and turbulence we seem to face daily as the industry blocks and tackles its way through the changes that are wracking the business landscape.
Much the contrary. Perhaps introduced to real-world economics at an early age by the recent recession, these wonderful students fully realize the industry they’re entering is in the midst of change. Yet, they’re making their career choices with enthusiasm and heart. Almost every young person I spoke with had a five-year plan, a track in mind, and a passion for a particular market niche.
They’ve done their homework, accumulated a series of internships prior to graduation, and prepared themselves for the real world.
At SPC, we’ve benefitted from tapping this pool of talent through our robust internship programs; we hope the benefits have been mutual.
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC