Print Goes Viral

You may have heard that QR Codes are dead. But, like print, QR codes must evolve to meet demands. Many companies are incorporating QR codes in their marketing mix (along with similar tools like Google Goggles, a “visual search application for Android phones”). They are a valuable use for direct mail because they integrate print with the Internet.  Used effectively, they can be powerful tools that yield successful results in your marketing campaign and link your customers from printed material to the Web.