With the dawn of a new administration, we thought it would be appropriate to poll members of Print Buyers Online.com to see how they felt the election outcome would affect their businesses. Last week, we asked: Over the next year, what kind of impact will the new administration have on your business? Below are the current results of the poll, which is still live at Print Buyers Online.com.
As the chart below demonstrates, there was a huge difference in the reactions between print buyers and print suppliers. While 38% of print buyers felt the Obama administration would have no impact on their businesses, only 25% of print suppliers shared this sentiment. Even more interesting: the percentage of print suppliers who felt the new administration would have a negative impact on their business was almost double that of the print buyers.While we don’t know the exact reason for these divergent views, chances are that the less hopeful suppliers are the ones operating smaller businesses – and they are concerned about increased corporate tax rates. At least that is what we gleaned from some of the comments we received:
David G. Rosenthal, CEO of Shepard Communications Group, Inc. shared, “The little that we do know about Obama and his policies, his statements throughout the campaign are NOT FAVORABLE toward business. This applies to policies, i.e. tax, regulations and environmental. Hey Obama, small business is the engine of economic growth and job creation."
Tim, a print buyer, concurred. "I feel the Obama administration is going to negatively impact my business, and most businesses, by increasing corporate tax rates, increasing regulation and various other environmental initiatives. This is going to make the cost of doing business go up, causing many industries to cut jobs."
“Some of my smaller vendors have spoken of being fearful of what is going to happen to them and there has been no conversation among my larger vendors,” shared Linda, another print buyer. “It is not a popular subject to bring up – and it is mostly an off-limits topic of conversation."