Print Buyers Give Printers Failing Grades in How They Differentiate Themselves from Their Competition

Print buyers said that when it comes to creating differentiation from themselves and their competition, most printers get failing grades. Over 72 top print buyers rated print suppliers in last week’s Print Buyers Online.com Quick Poll. When asked “Please rate how effective you believe print suppliers are at communicating meaningful differentiation from their competition”, respondents were critical with 54% rating printers as “fair” and 21% as “poor.” Only a quarter of the respondents were more positive about printers’ efforts with 10% saying “very good” and 14% saying “good.” Only 1% of buyers said that most printers are “excellent.”