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Do you really know how loyal your customers are? Or, do you just feel you’re doing great?
Last year, the owner of a printer in Colorado shared how he dodged a bullet saving one of his established large accounts. What surprised him most was that the two of them sat together each month at the local Rotary meeting, but the customer never said anything to him face to face. The customer could not tell him face to face that he was blowing it, and only when the printer owner received a filled out survey did he uncover the issues.
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- Business Management - Marketing/Sales
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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