Print and Digital Marketing Challenges for Retailers

The retail industry is in the midst of a revolution. Customer purchasing behavior is fundamentally changing due to the collision of the physical and virtual worlds. Experian found that 36 percent of U.S. organizations interact with customers and prospects across five or more channels. Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, according to Deloitte's Global Powers of Retailing 2013.