Price Versus Value in Embroidery Digitizing and Artwork

One of the most common questions prospects ask me is about our pricing. During tough economic times, price is extremely important, and prospects frequently seek to compare us with extremely low-cost providers. This makes me question:  is price all that matters?

Let me clarify: Affinity Express prices for embroidery digitizing and vector artwork are very favorable. In fact, when we had our customer survey earlier this year, 40% respondents rated us 5 and 31% rated us 4 on price (on a scale of 1 to 5, 5 being the best). Many customers also commented that we provide great quality compared to the cost, and that our prices are one of the aspects they like best about us.