Predictions Prove True —DeWese
So, you see there is something to my comparison to Nostradamus. You may be wondering about your marriage. Your future with your significant other. Maybe you’d like to know about your 2006 W-2 income. Whatever troubles you is my bailiwick and I urge you to visit me at www.mananamanseesall.com where, for 50 bucks, I’ll tell you your fortune.
I was invited to a sales meeting held by a general commercial sheetfed company that had decided to abandon automated telephone answering and hire a real human being. Instead of titling the position receptionist, they were calling the new job Director of First Impressions, an idea, I am told, they were given by one of the great creative minds in the printing industry, Dick Gorelick. Dick has captured two inescapable truths: the person who greets your customers—either in person or by phone—and the person who delivers your jobs are among the most important people in your company.
The president of the printing operation had invited the top three applicants to the sales meeting at 8:45, 9:00 and 9:15 a.m. Each applicant was asked to talk about themselves for two to three minutes, their qualifications and why they wanted the job. Then the sales-people and key operating people asked the applicants questions. When this grilling was complete, the salespeople voted to select the new receptionist. They picked the person who would have been my choice.
There was a wonderful smile in her voice. She made eye contact with every questioner. And, be still my heart, She asked for the order! Yep, she asked to be hired!
Now this printing company has a warm and friendly human being answering the phone in a market where their competitors mostly have a voice mail recording answering the phone and inviting you to a directory where you enter the first three letters of the party’s last name. Ugh!