Plan Today to Market Your Small Business in 2014
- Examine your target market. Take a look at what happened to the local and regional market your customers come from and think about what changes are expected in the coming year. For example, if you sell high-end apparel, you need to gauge if consumers are starting to open their wallets more or if they still fixated on saving money in a tight economy. Other factors to consider can be the local unemployment rate, the economic recovery rate or the population rate.
- Revisit your ideal customer profile. Has anything happened in your business or industry that suggests changes should be made to your customer profile? Before you make changes to any marketing materials, spend some time validating that this information is up-to-date.
. Measure their satisfaction regularly. You will not only keep a pulse on whether you are providing adequate service, you might also get a better understanding of why customers do business with you and the problems you actually solve. This will feed your messaging and marketing for years to come!
Update your corporate identity. It might be time to refresh your brand with a new logo, fonts and tagline. Whether you make an update or completely re-brand, this could give you and your company a whole new perspective.