Pink and Red: Valentine's Day Ads
Below are some of the designs we completed for clients in anticipation of this day dedicated to showing those we love how much we care.
Flowers are one of the most common gifts given on Valentine's Day. I just heard a statistic on the news that two-thirds of the flowers purchased by men are given to their wives or girlfriends. One-third are given to their mothers! Anyway, featuring the flowers in this ad makes it eye-catching and bright. You can see here the typical approach of using reds and pinks on this holiday (purples are also seen although less frequently).
When it comes to gifts, the most desirable is jewelry for Valentine's Day. This ad does a nice job of featuring the products, as the expected heart is in the bracelet and necklace rather than in the graphics (although there are two small hearts on the gift card). I particularly like the big pink bow to draw the viewer in and point them to the jewelry. Another item to note is that you see a lot of script-like fonts in these designs, as if the messaging were hand-written.
It wouldn't be a good Valentine's Day if there weren't a special, romantic outing planned. In this ad, the image might make a male viewer think, "Wow, I'd love it if my significant other gazed at me that way more often! Let me make a reservation right now." The holiday theme is advanced with the liberal use of red, the hearts and the font.