Phoning in Press Okays - Literally
But I love the fact that a customer shattered the paradigm of a press okay. The company saw something not as it is, but as it could be. It dug deeply to unearth the real value of the press okay itself. Its buyers asked the important question: “Does the value lie in a human being’s physical presence on press, or is the value the ability to verify that your project is being produced to your satisfaction in real time?”
We’ll see over time whether or not this method proves superior, and I’m sure we’ll hit pitfalls along the way. But as technology continues to evolve, paradigms will be broken, new methods will develop, and those with imagination will be the first to reap the rewards.
What do you think about this new technique? What are the pitfalls, and would you consider trying it out?
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC