Just try to establish some ground rules early on, so you can keep it under control and not offend anyone. It’s a lot easier to tell your huge new customer that you can’t help this year because you have already exhausted your budget, but that you will be sure to put them at the top of the list for next year, than it is to just say no. I’m gonna leave out the bad Nancy Reagan joke.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.