Why Should People Take Notice of Your Social Media Profile?
How many people did you ignore on social media today?
If you were on LinkedIn today, it’s highly probable that you ignored a lot of suggested connections. If you were looking for potential people to network with, many profiles probably never made it past the first few seconds of you looking at them. That is not at all unusual: social media is full of dull, uninspiring profiles.
But perhaps we should flip this around …
How many people ignored you on social media today?
Do you have confidence in your social media profile? Is it likely to make people stop and want to find out more? Or is it destined to be passed over by people who could become valuable clients or useful networking contacts.
How do you make a social media profile stand out?
The most important element of a good profile will be your job title: this is what people will see first. This is what will make them stop and take a second look.
However, you also need a good follow up message as well. Once you have caught someone’s attention, the attention needs to be maintained. You need to have a message that is all about the person reading it. There needs to be something in it for them.
These are just two of the elements you must have if your profile is going to catch people’s attention and encourage them to develop a relationship with you. If you don’t have the right content and structure, there is no reason for anyone to take notice of your profile. Your profile will just be one of the many that is ignored.
P.S. If you want to learn more about creating a successful social media profile, check out my new book "Five steps to creating a social media profile that generates business".
You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."