If People Aren't Looking at Your Social Media ... They Probably Won't Buy From You Either
Does your social media profile have a powerful sales message?
Many social media profiles that I see contain a bland cv. Or they just sell competitively-priced print with good service and quality, just like everybody else.
Quite rightly, anyone who sees a profile like this will ignore it. You won’t gain any sales on social media.
If the sales message isn’t right there’s a wider problem
If you cannot state on social media why people should buy from you, then you are probably going to struggle on other channels as well. Working on a social media profile that gets results will help you create the right personal branding and sales message that will also win you business away from social media.
What does you social media profile say about your sales message?
The good news is that many, many people get it wrong
So if you have the right profile, you will probably have a big advantage over your competitors. And that applies to all sales channels, not just social media.
P.S. Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. Also, check out my new book "Five steps to creating a social media profile that generates business".
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."