PaperSpecsGallery.com Presents: Latitude Postcard (Video)
Sometimes you come across a piece that simply makes you smile. Is that a big thing, you ask. These days? I'd say so, wouldn't you? And this postcard crafted by brand design firm Latitude, does the trick very nicely with a warm, pleasing color on luxurious-feeling Neenah Royal Sundance Felt. Developed to celebrate Latitude's work with World Bicycle Relief – a charity that seeks to bring people in the developing world a fast and inexpensive means of reliable transportation – the postcard offers a masterclass in subtle design cues.
The child stands for the 35 children that Latitude's partnership with WBR helped provide bicycles to – a means to help them get to school. The die-cut pinwheel that you rotate in order to repeat the phrase "ride and thrive" is notched like a bicycle chainring. The area above the child's head in which the phrase appears resembles a chainring guard.
All in all a gorgeous, playful little postcard with a positive message in aid of an excellent cause. More life-affirming print pieces, please.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.