Overcoming Objections - Become Your Prospect’s Number Two Choice

Last week, FEI sales leader Zoot taught young salesman Ganymede how to overcome customer and prospect complaints that “Your price is too high!” This week, the duo discusses how to kick another objection to the curb: loyalty to an existing provider. Remember, fire = print.

One sun-drenched Saturday, Ganymede ran into Zoot while jogging in Olympus Park. Zoot was walking his poodle. Like its owner, the dog had immaculately groomed hair and excellent posture.