Our Favorite Ads of This Holiday Season . . . So Far
Harvey Nichols: Sorry, I Spent It On Myself The luxury department store, Harvey Nichols, designed a tongue-in-cheek ad. Rather than make viewers sentimental, they instead suggest we should think only of ourselves while shopping this season.
John Lewis: The Bear and the Hare This tale of friendship between two animals will touch your heart and bring a smile to your face.
Kmart: Show Your Joe Kmart has spurred controversy with a new commercial showing men dressed in colorful boxers shaking their shorts to the tune of "Jingle Bells." The "Show Your Joe" ad for Joe Boxer shorts has gone viral, racking up more than 16 million hits on YouTube.
Stihl Chainsaw Christmas trees are instantly recognizable and yet versatile symbols that communicate holiday messages. This ad features a hole cut in the wall with the Christmas tree outside. It might initially confuse the audience but, when it becomes clear that it’s an ad for a chainsaw, then the visual is clever and funny.
Pedigree: Remember the entire family this year An amusing ad by this pet care brand emphasizes that we should “Remember the entire family this year.” This ad suggests buyers include pets on their shopping lists and potential buyers who are pet owners will connect to the idea immediately. Omino Bianco Here is another creative idea that shows a Santa upset due to a laundry mishap before Christmas. The visual reinforces that the detergent works well with colors.