Optimize Your LinkedIn Company Page
When you set up your page, upload your company logo as a 50x50 image. Fill in your company description. Don't just copy-paste from your boilerplate. I did, and it looked like this . . .
The result is big blocks of text that I doubt you'd want to read through. So I edited it and kept it brief and simple, but added our services in "Specialties."
If you want rules to follow, here they are:
- Go by what your audience will want to read. If you want to attract job-seekers, add a line or two about the company culture. For customers, focus on your products.
- Use short paragraphs.
- Incorporate bullet points to break up lists (which unfortunately, LinkedIn's formatting doesn't allow, so I used a hyphen and spaces).
- Put the most important and interesting information first, so that it's above-the-fold and entices the user to click on "more."
- Use keywords, so you're easier to find when someone does a LinkedIn search for products/services that you offer.
Products/Services Page: Description and Spotlight
The products tab is for you to promote your products (or services , as in our case). Here too, you need a description. Keep it a description of your services rather than of your company. Again, make it short and use keywords. Now, cover photos or what LinkedIn calls the Product and Service Spotlight. Unlike on Facebook, these work more like banners and you can link them to a landing page. LinkedIn also lets you create up to three of these. So think carefully about what you want to put up here.