Only 63% of SMB Respondents Have Used Online Advertising or Marketing: Affinity Express Survey
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kellyglass
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In our recently concluded survey of our small business customers, we asked them about their use of online advertising and marketing tactics.
63% of our SMB respondents said they have used online advertising or marketing. This is surprisingly low compared to other recent surveys, and suggests that the customer group we reached (or just merely those of them who chose to answer our survey) is less sophisticated in its use of online tactics. This is also indicated in the comments: several respondents expressed their lack of familiarity with online tactics and their desire for education.
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