Online Video Content Can Put Your Brand Center Stage
“I agree,” Zoot added. “Now can I take this vest off? It’s itchy.”
Today’s FIRE! Point
Online video content can inspire print buyers to further associate your company with the resourceful solutions, dependable service and printing expertise they crave. Your company's initial investment in creating video can be as little as a $150 handheld camera and a couple hours. Consider focusing the content you film and distribute online on how your brand solves problems and creates value for its customers.
FIRE! in Action
Patagonia Uses Video to Tell Its Products’ Story
Outdoor clothing manufacturer Patagonia displays videos on its website that walk visitors through how the clothing is produced, from the cotton farm where the materials are harvested to the warehouse where the completed garment ends up. From 2008-2010, Patagonia had its “two best years ever” during the downturn. It’s probably not coincidental that this was around the same time Patagonia started posting videos of its production processes.
Next week: The FEI tribe discusses another way to create compelling, brand-relevant video content.