One Brand, One Thought
It’s true that one of the easiest things to do in brand strategy is to add a promise, and then to keep on adding more and more and more...
It’s also true that one of the hardest things to do in brand strategy is to subtract a promise, and then to keep subtracting more and more and more…
Why is it so easy for us to add, yet so difficult to subtract?
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
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