One Big, not so Happy Family
If you are going to buy a new press, perhaps asking the salespeople to forecast how much they can sell on it will help you to project how profitable the new machine can be. If you are going to change CRM systems, consulting with the people that will be using it every day seems the only sane way to proceed.
So, how did you do? If you got all As, congratulations! If not, perhaps it’s time to call a meeting and see what can be done to open up a little more. I’d be willing to bet you’ll be happy you did!
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.
