Once Upon a Time There Was This New Thing...
As doom darkened the sky, fire from the Internet dragon charred the paper walls of the Kingdom and the knight appeared. At first the knight was laughed at, called names and dismissed. Yet the knight grew and grew from the small pocket-sized knight known as Sir Smartphone to the massive and powerful knight Sir Tablet.
Sir Tablet came with an army of supporters, a set of knights of the rounded WiFi table of life. Sir Apple, Sir Broad Band, Sir Google, Sir Yahoo, Sir Microsoft and others, all equipped with tools NOT to slay, praise or kneel before the beast, no the Knights of the Realm of Media Convergence came to train, control, mold and sculpt the dragon into an ally, friend, a partner.
The leading knight, Sir iPad, defined and challenged the beast. Each time the beast of the Internet spewed fire at the tablet, its magical developer Apple and key Sorcerer Steve Jobs challenged that attack with a response that sent the dragon snake fleeing, licking its wounds and wondering if the Internet was no longer boss.
Soon Sir Xoom, Sir Galaxy and Sir Streak joined Sir iPad. The knights—now over 70 strong—even brought with them a set of valets know the e-reader, apps, super apps, QR codes, SMS and much more. These knights in training brought support and great interest to the field of battle; they brought personality, ownership, comments, relevance, interaction, integration, dialogue and, perhaps the most needed of all, positive ROI.
The Kingdom of Publishing and its neighbors—the Kingdom of Print and the Land of the Book—at first ran from the tablet, faster and further than from the dragon. It was when the people left the safety of the Kingdom’s wall and migrated in greater numbers to the open fields of the community countryside that the rulers realized that the once evil and destructive dragon should become a beloved pet, the official Dragon of the Kingdom. It should be an ally that provides the rulers with the fruits of profit, growth, expansion, peace and innovative ideas, as well as being the future of its enterprise.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
