Observations from GRAPH EXPO
I once wrote a column that called GRAPH EXPO “sensory overload.” Back in the day, when business was booming and you could barely hear yourself think above the din, it would take a few days of sitting quietly in a padded room, head cocked to one side and murmuring something about Simon and Garfunkel being misunderstood before you could return to a functional state after attending the show. I remember taking a lot of grief from GASC (the Graphic Arts Show Co., organizers of the show) for that one.
GRAPH EXPO 2012 was a bit quieter and more subdued. I thought I’d share a few thoughts on the trip as a whole:
• When staying at the Hard Rock Hotel, listen to that little voice in your head that, upon seeing your room assignment to be on the third floor, sounds an alarm that perhaps something in the teens would be of a more appropriate distance from the noise that is certain to emanate from the lounge.
• For me, a show like this is a cross between going to camp and attending a reunion. Every 10 steps I would see a familiar face that would result in a handshake, hug, occasional kiss, and a friendship renewal. Hang around long enough in this industry and that is bound to happen. What a great industry we serve!
• I was so happy to see Bob Hall receive the lifetime achievement award. This guy is a class act. Well done, sir!
• It was extremely gratifying to hear from salespeople and selling owners who watch/read my free sales tips, “Short Attention Span Webinars” and this blog and stopped me to voice their appreciation for so much content. It often feels like I’m shouting into the abyss, so it’s nice to know someone is paying attention.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.