Observations from GRAPH EXPO
I once wrote a column that called GRAPH EXPO “sensory overload.” Back in the day, when business was booming and you could barely hear yourself think above the din, it would take a few days of sitting quietly in a padded room, head cocked to one side and murmuring something about Simon and Garfunkel being misunderstood before you could return to a functional state after attending the show. I remember taking a lot of grief from GASC (the Graphic Arts Show Co., organizers of the show) for that one.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.