Nine Places Where You Should Be Communicating with Your Prospects
Today's buyer is changing.
Often, they want to find out about you without having to talk to you. So it’s vital to have an online presence. You have to communicate online with all your prospects and customers regularly. It’s important to have a good content marketing strategy.
So where should you share your content? Naturally, it depends on where your prospects and customers hang out. But I’ve written a handy checklist to start you off.
Here are nine places where you should share content:
- Social media
- Postal newsletter
- Talks at customer events
- Trade press articles
- Email signatures
- At meetings
Are you surprised at the number of offline and real life options?
Remember, content marketing isn’t just a social media strategy. It applies to all sales, marketing and communication channels.
Where will you share some content today?
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them.” You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."