Newspapers: the Answer is Not Print or Digital; it's Integration!
So the ultimate answer to the question is that newspapers should focus on both print and digital to deliver maximum results for advertisers. Print will become an increasingly used, highly-strategic tool for many marketers who can integrate it with digital and mobile channels to bring both tangibility and credibility to their future campaigns.
As a marketer, have you integrated print and digital advertising and, if so, how did this impact your return on investment? If you are a publisher, how do you make it easy for your advertisers to create integrated campaigns across channels?