Newspapers Now Red All Over
In a sense, the hole in the roof becomes most evident during heavy rains. Advertising and circulation have been dropping slowly, but steadily, in recent years as the Internet continues to take away share. How could this have been prevented? Did newspapers make a critical mistake in giving away their content online? Were they slow to diversify online content? You, as a printer, are quite aware of the benefits that come with expanding into ancillary products and services. Are newspapers a one-trick pony, destined to go the way of the typewriter and the VHS tape? Or can they survive and, if so, how?
One thing's for sure. The newspaper business is a rock and has taken quite a few blows in the past. But the Internet age appears to be its greatest challenge yet. Is survival possible? Let us know what you think.