News Publishers' Business Model for Digital Success
The reason why newspapers are such a valued partner for us—and we for them—is that we complement each other so well. With their market insight and our product knowledge, we develop new revenue products together: services that their customers can take advantage of and that we can build more cost-efficiently, quickly and with better quality than anyone else.
Some newspapers will still try to build digital service offerings internally for a variety of reasons, but they will probably not make much money carrying high fixed costs and selling at the low prices needed to attract SMB advertisers. Fortunately, there are options to partner and establish an economic model that makes sense for both news publishers and their SMB clients.