News Corp. Shows Its Deeper Green Colors
News Corp. is also approaching change at the departmental level:
• HR & Internal Communications—Launching of dedicated Websites and social network groups with information and tips on saving energy, as well as incentive programs and special events for employees.
• Procurement—Broadening relationships with advertisers, suppliers and distributors.
• Facilities & Engineering—Investigating and implementing energy-efficiency and renewable power opportunities.
• Information Technology—Reducing the energy consumption of computers through improved technology and behavior, and ensuring that our rapidly-growing data centers are as energy-efficient as possible.
• Transportation: Experimenting with more fuel-efficient vehicles for our fleets.
• Creative Development & Marketing—Exploring funny, meaningful and exciting ways to educate our audiences about climate change, energy savings, and environmental stewardship.
You’re not a $33 billion company, you say...but just remember, Murdoch isn’t going green to be green, he’s going green to save green.
You can do it, too. It doesn’t take deep pockets, if you start with the simplest and most effective initiatives first.
How about turning a darker shade of green this year?
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.