New Generation of Graphic Arts Professionals Entering the Job Market
6. How do you see print’s role in the media mix today? What do you think is the future of print?
Print media is always evolving. I know some people have questioned my decision to be in the print industry, telling me that print is dying out with books, magazines, and newspapers going all digital. I don’t think they realize the vast amount of things that are actually printed and used every day from advertisements, to grocery bags, to cardboard boxes, to laminate flooring, and so much more. I think that print has changed so much from what we have known it to be in the past and will continue to make drastic changes in the next ten years or so. Digital printing is the future of print. Everybody wants to be able to have what they need instantly, and by means of digital printing, we can do that; and without needing a minimum of a couple thousand prints to make a profit.
Thanks for taking the time to speak with us Brittany, and good luck as you embark on a career in the graphic arts!