Never Settle for ‘Never Never’ Land
Before I could ask the $64,000 question—How was he going to implement the plan?—he said, “Philip, as I was writing my plan, I knew exactly how to implement it. I could envision it actually working because, thanks to you, I now know the power of written systems. I realized that each element of my marketing plan has to be infused in our systems, using a series of prompts to ensure the plan is carried out consistently.”
As I listened to Kent, I thought about all the seminars and conferences companies spend thousands of dollars to attend. Many times owners and managers come away from those events fired up with new ideas and visions of grandeur. However, upon re-entry, back at their respective businesses—as meetings are scheduled to put feet to those new ideas—over time those lofty ideas and plans often fade away into "Never Never Land."
Many of those best laid plans were NEVER written down. I would venture to say, most were NEVER systemized using written prompts that might have ensured all parts of the new plan—every miniscule detail—would be implemented and completed every time, every day, without someone forgetting to do their part.
My client knew exactly how to go about systemization, as he had many systems in place that, with a little tweaking, would ensure his marketing plan had the teeth to take a large bite out of his competition.
I believe Kent’s decision to employ systemization in his company, and his vision to do whatever it takes to complete the journey, will allow his company to reach its full potential—with nary a thought to settle for “Never Never Land.”
Did I mention? Great systems work!
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.