Never Forget – There are EYES EVERYWHERE!
Let’s face it—we are living in a hyper-connected world where much of what we say, do and feel is seen by others. Admittedly, this is our own doing as we choose to participate in social media platforms like Facebook, Twitter, and LinkedIn (for us old folks, I’m sure the kids have moved on to others that we don’t even know about—and that’s just the way they want it!)
But here are a few things to remember as you conduct yourself both personally and professionally, both online and in the good old analog world.
1. Give some thought to who you become friends with on Facebook. I have recently connected to some professional colleagues on Facebook, and I realize that may not have been the wisest choice. Because, I am sure this will come as no surprise to those of you who know me, I can be pretty candid on Facebook. I use it as my opportunity to try and make friends and family laugh at the constant challenge of keeping my daredevil kids alive and attempting the balancing act that is my life. But sometimes (gasp) I use profanity. And I now realize I may not want to share ALL sides of me to everyone I know. I am also Facebook friends with a few people who are potential or even actual customers. Same deal applies. They don’t need to know everything about me. I know I won’t be able to complain about them because they are a part of my audience.
2. Beware of your politics. On social media and in my life I am very open about my political leanings. But this may just not be the best place to voice my beliefs. It is entirely possible that my choices don’t line up with all of my clients and prospects, and I wouldn’t want that to get in the way of doing business together. So just think about it. And maybe keep it neutral.
3. Six Degrees of Kevin Bacon is no joke. Just because you are not connected to someone directly doesn’t mean you are immune. Imagine you say something about someone on social media and that person happens to know someone you know, and it gets back to him or her. I can tell you that I have found out that I have friends in common with people and I had NO IDEA that we both knew the same person. I once discovered this because someone I went to college with "liked" a post of the wife of someone I went to high school with, and it turned out the college buddy was dating the older brother of the wife. Worlds colliding all over the place.
The moral of the story is...be careful. You live in a hyper-connected world, and that means there is very little that is truly private any more. So watch what you say, where you say it, and who you say it to!
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.