'My Favorite Place to Crash' Self-Promotional Piece (Includes Video)
This week, PaperSpecsGallery.com calls attention to a self-promotional piece titled "My Favorite Place to Crash," that was designed by by Valerie Wilson Design and Event Crashers in Franklin, IN. Printed on Event Crashers' letterpress and on various papers, the printing company created this clever piece to show its clients what it can do with its capabilities.
Each page is illustrated with a different image and uses a different substrate. But the best part is on the back page, where the recipient can learn how each page was created.
Click on the YouTube video below to view the "My Favorite Place to Crash," promotional piece:
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.