Multi-Platform Marketing Strategies to Maximize Thanksgiving Sales
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kritiadlakha
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This year will be the shortest online shopping season with only 27 days between Thanksgiving and Christmas. By comparison, there were six more days to shop in 2012. However, National Retail Federation expects sales in the months of November and December to marginally increase 3.9 percent to $602.1 billion, over 2012’s actual 3.5 percent holiday season sales growth. The forecast is higher than the 10-year average holiday sales growth of 3.3 percent.
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