Moving Beyond On Demand
So let me repeat the challenge, send me (at firstname.lastname@example.org) your thoughts on what you as a printer, marketer, advertiser or creative need as the tools for the future. What services are needed to allow you to benefit from the changes proactively, not as a secondary passive response?
Where do you think the future is heading? As I mentioned in this blog a few weeks back, THINK DIFFERENTLY! Think profits, think beyond surviving. OK, yes, any manufacturers can send me their thoughts as well; I am open to all communications on this issue.
After all, if we are expecting printers to continue to place their necks on the block, they might as well have the ability to say, “I am ready, drop the blade.”
Sweat equity is a term that I wish would go away; it is such a basic requirement of being in business that the term is almost wasteful. No, not sweat equity, but equity—equity in a marketplace that YOU the print provider have assisted in the design and construction of, then built, supported and accepted. It is about time that you added profit to this list.
If you would like to share the blade with me reach out at email@example.com or call (917) 597.1891.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.