More Commentary on PRINT 13
Ralph also kindly explained that I had been somewhat misinformed about the booth reservation process. NPES members do get preferential treatment when seeking booth space, but it turns out that many vendors liked not having to commit (and make a deposit) a year in advance. In fact, some wanted a way to defer their decision because it eases the fourth-quarter budget pressures. My mistake for not checking the details more closely. Consider me dope-slapped.
What is important to take away from PRINT 13 is the vibe I mentioned in my last piece. People were at this show looking to buy. All the guys selling big equipment were cutting deals and were pleased with the results. The print industry may not be what it once was, but the companies in the business of putting text and images on pages and packages are committed to what they do and looking for the best ways to do it profitably. PRINT 13 showed that print is still very relevant and is not going away anytime soon.