Missed Opportunities: The GRAPH EXPO Edition
4. INTERACT WITH THE EXHIBITORS—Companies pay big bucks to participate and exhibit, and we owe it to them and the industry to shop around and see what there is on offer. And yet many of us treat the exhibitors like pushing perfume samplers at the mall. Let’s get out there and shake some hands and learn something!
5. AND WHILE WE’RE ON THE TOPIC OF EXHIBITORS, PLEASE PUT MORE EFFORT INTO YOUR BOOTH AND THE EXPERIENCE OF YOUR ATTENDEES!—Other than the big guys like Canon, Xerox and the like, some of the booth spaces are kind of sad. Even if you don't have a lot of space, you can maximize it and make it count. Ask for some input from some colleagues and even customers to make sure you are making the most of your investment and wowing those future customers.
So now I have my to-do list for next year—GRAPH EXPO 2015 is going to rock for me, and I hope it does for you, too.
Please feel free to share your own GRAPH EXPO experiences and let me know how you did!
- Categories:
- Business Management - Marketing/Sales
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.
