Melding Print and Online Media in a Strategic Market Plan
As everyone knows, newspaper and magazine advertising has been dropping for several years (no need to rehash the numbers) and it’s suffice to say there are fewer publications in your industry than there were just five years ago. This downward trend has impacted many companies that have a connection to these industries, including printers, marketing firms and magazine/newspaper publishers, to name a few.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.