mediaXchange 2011: Affinity Express Helps Newspapers Transform Their Business

I was at mediaXchange last week with President of Creative Services David Grant. The event could have easily been named, "It's the Digital, Dummy," because that's about all that was discussed. Virtually every exhibitor and speaker focused on the predominance of online content—both editorial and advertising. At times, there was a tone of desperation ("Why haven't newspapers figured this out yet?") but it was tempered with optimistic sessions delivered by those who have found a way to capture and retain new online consumers and, perhaps most importantly, how to move online toward being the primary revenue stream for newspapers.