Marketing to Appeal to Women
The best advice to businesses targeting women is to keep your offers clear and your processes honest. Make sure you provide feedback and respond to comments and requests on social media quickly and take criticism.
The 2012 Women, Power & Money Study concludes that "Today's American woman has changed the game. She calls the shots and makes the decisions. Her leadership is expanding, not diminishing. Any marketer or advertiser who continues to pretend otherwise does so at their own peril."
And if you want to see what not to do, check out The 9 Worst Ads for Women This Year from The Huffington Post.
What have you tried when targeting female consumers and has it been successful or has it bombed?