Marketing to Appeal to Women
By
kellyglass
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March 8th is International Women's Day and, every year, thousands of events are held throughout the world to inspire women and celebrate their achievements, ranging from political rallies, business conferences and networking events to craft markets, performances, fashion shows and more.
What is different today than the first year of International Women's Day in 1909 is that women are earning, spending and influencing at a greater rate than ever before. They account for $7 trillion in consumer and business spending in the U.S. and, over the next decade, will control two thirds of consumer wealth.
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