Marketing and that Strategy Thing
Understand your approach.—Your strategic marketing should not be structured as a catalog. While commonsense informs you to be concerned with expressing your full content, the head of the process is key. It’s what drives a successful program.
Many companies make the mistake of flooding their websites with tons of photos and copy. While some believe this positions them as an expert, even the expert on a topic, smart marketers have realized that the whole tonnage thing doesn’t work well with prospective customers. They want to find what they are looking for quickly and easily, and not be hit with so much information they can’t find what they would like to purchase.
Understand your customers.—We are aware of a few such successful marketers who it: McDonald’s, Starbucks, Disney, Lexus, Mercedes, BMW, and the host of all leading brands. What is it they do that others do not? Across the world, you will find their stores and websites delivering the information and results their customers want down to the products and services they offer.
Here in the states, strategic marketing should cast for our multi-cultures with relevant experiences. In that way, customers are served at those specific stores in the way they prefer. How did this happen? Because a bunch of people took the time to find out what customers like, dislike, prefer, and what would earn their trust, then they put in place a system to deliver that to customers on a day-by-day basis.
Whatever your product or service, you need to figure out what you do better than everyone else and condense it down into a simple-to-understand statement. Some call this your “value proposition” or your “brand promise.”
Whatever you call it, you need it before you spend your next hard-earned nickel on marketing. Doing so will allow you the necessary funds to both drive your funnel top and optimize your messaging once prospects arrive at your website. One without the other doesn’t work. And that’s the strategy thing you should be investing in to achieve your stated objectives.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.