Marketing Services - the Myth, the Reality and the Truth
With all of the hype and talk in the industry, you would think that becoming a marketing communications or marketing services provider is akin to the Second Coming.
If I become a marketing services provider and start acting like an ad agency, it will turn my business around overnight, and customers will flock to my doorstep and/or Website and flood me with business.
So, I guess I should change my name to something fancy, give new titles to my sales and customer service staff, revamp my signage and lobby, launch a new Website and start marketing to an entirely new prospect list. Cross-media campaigns, variable content, personalized URLs, QR codes, social media and almost anything that does not touch a sheet of paper with ink or toner on it will bring salvation to my business.
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.