Marketing Is No Longer About Arts and Crafts
The marketplace has changed and has become more complex. Therefore, what is required of strategists and marketing folks has changed as well. It used to be that the marketing department and its marketing agency were charged to build the brand and push messages out the door. As social media became the communications tool of choice the more messages with higher frequency the better.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.