The Marketing Holidays: Try This
This is a unique and extraordinary time of year. I’m not referring to the holidays but rather a time when Marketing Departments, decision-makers, and the powers that be start thinking and, more importantly, talking about 2018.
You need to be in that conversation.
If you are a solutions-based problem solver, you bring great value to your customers and prospects. You have ideas and capabilities they need to know about. But you have to get a seat at the Cool Table.
Reach out to your key contacts and offer to be a fly on the wall at their next strategy meeting. It won’t be easy, and in fact, the experience might teach you the difference between the kind of client relationship you have and the kind you need to have.
Wayne Gretzky explained that the secret to his success was to be ahead of the play, to see where the puck was going to be to get there first. This is your chance to be the Great One and to understand where you are and your customers and prospects are headed.
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Call me for help or with questions: Bill Farquharson, (781) 934-7036 or www.AspireFor.com
Bill Farquharson is the president of Aspire For and is a sales trainer for the graphics arts industry. Email him at email@example.com or call (781) 934-7036. Farquharson is also the author of the book, "The 25 Best Sales Tips Ever!" which can be purchased on Amazon. For more information, go to www.25BestSalesTipsEver.com