Marketing Events and Campaigns for Halloween

M•A•C will also generate awareness for videos with their in-search ads when people look for “makeup videos”.

Find partners to plan themed products

Around holidays like Halloween many retailers collaborate to launch themed products. To promote its Halloween packaging, TruMoo teamed up with the women's lifestyle site SheKnows to sponsor its Halloween section. TruMoo's month-long, family-oriented "31 Days of Tricks and Treats" campaign includes tips and recipes that are available to consumers on both the brand's blog and its Facebook page.

This campaign is a great illustration of how brands can capitalize on Halloween. TruMoo related the everyday drink of chocolate milk to consumers by repositioning it as a holiday treat and providing related content. How do you plan to use the excitement of Halloween to connect with your customers?

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