Marketing During Holidays
- Have a "Subscribe to this newsletter" tab on your promotional newsletters
- Post sign-up links across your social media accounts
- Add a "Join our mailing list" tab to your website and Facebook page
Don't forget to be social during holidays Plan your blog posts and schedule them in advance if you plan to close down for holidays. If you are staying away from your computer during this time, then you could use social media scheduling platforms like HootSuite to post your tweets and Facebook updates on your behalf.
Your social media discussions could be adjusted to align with the holiday spirit. For example, a grocery store blog could discuss tips for husbands on what to get their wives or a sporting goods store could provide safety tips for sledding. Along the same lines, an auto parts store could have a blog post on how to winter-proof your car. Here is an example of a blog that offers a Caramel Apple Kit complete with vintage butter knives and assorted toppings for gifting.
Draft out-of-office email with a holiday feel None of us really want to check mail during holidays, so we put an out-of-office response on our email account and check in when we can. But wouldn't it be better to have a design with a holiday feel on your OOO email? So when your vendors, colleagues and customers email you, they get something to enjoy or that reminds them how thoughtful you are. Something interesting with some good background music could be easily designed or downloaded from the internet. If your team has the skills, you could also design a webpage built with a Christmas puzzle for people to work out. Whatever you choose, it should be something unique that keeps you top-of-mind.
What ideas have you been working on to tie in with the holidays this year? How will they help you engage your customers and give them even more reasons to celebrate?