Marka Outlines the Principles Behind a ‘Customer Nurture Program’ (Part III)
FIRE! in Action:
Sometimes Your Email Just Needs a Tune-up
Smithsonian magazine revamped its broadcast email campaign, creating a more legible design with a distinct call-to-action. The result? Smithsonian’s next emailing yielded an 11% higher subscription rate than the previous campaign.
Next week: The tribe goes back-to-marketing-basics with a discussion of the “Unique Selling Proposition.”