Making a Strategic ‘Offer’ to Ignite Direct Marketing Results

Last week, the FEI tribe learned the importance of the 40/40/20 rule for direct marketing success. This week, the tribe discusses the second component of the 40/40/20 rule—the offer. Remember, fire = print.

Marka’s lecture for today focuses on the “offer” element of the 40/40/20 rule.

“When planning a direct marketing campaign, keep in mind that what we offer is as important as whom we send it to,” Marka began. “A strategic offer that provides real value and exposes recipients to further FEI brand touches will improve our campaign’s ROI—and it doesn’t have to break the O-bank.”